Issue Media: differentiation moves to taste as throughput rises

Summary

This issue looks at how AI is changing media and entertainment. AI-assisted creation is moving from pilot projects into standard production processes, covering ideation and editing as well as visual effects, versioning and localization at scale. Platforms are building generative AI tools straight into creator workflows to shorten production cycles and reach global audiences. Highly personalized recommendations are becoming the default way people find content, and an EY study from 2025 found 37% of consumers open to AI-personalized advertising. As AI multiplies the volume of content, EY argues that the basis of differentiation shifts to taste and creative direction. Winners will keep human creative control at scale while handling stricter rules on training data, likeness rights and talent contracts.