Signal Testosterone, hair transplant and steroid markets scale up around male appearance anxiety

Summary

The Men's Wellbeing Initiative sizes the commercial side of masculine corporeal optimization with three market figures. Worldwide, testosterone replacement therapy is a market worth more than 1.6 billion dollars. The market for hair transplants is estimated at between 6 and 12 billion dollars. Among men globally, 6.4% have used anabolic steroids at some point in their lives. The Initiative presents these markets as the commercial layer that grows around appearance anxiety fuelled by online ideology and influencers. It warns that influencers often present steroid-built bodies as naturally achievable, which feeds unrealistic expectations among young men.