Trend AI media drive a content big bang

Summary

The report expects the spread of AI to lower barriers to content production so that anyone can create and distribute hyper-personalised media, which will grow explosively. Multimodal models that go beyond text, images and audio to real-time video and complex narratives are becoming widely available. Content creation, once the domain of a few professionals, is turning into an everyday activity open to anyone. As production cost and time fall sharply, a content big bang in which the variety and volume of content grow exponentially is expected to accelerate. In advertising and short-form video, automation from planning through transformation and repurposing is expected to make mass production of derivative works from a single intellectual property common.