Signal Two companies control 70-90% of the UK cloud market

Summary

The report states that two major companies held 70 to 90 per cent of the UK cloud computing market in 2023, citing the Competition and Markets Authority's cloud services market investigation. Such dominance reduces end users' control over their data and services and raises concerns about market competition. Customers may feel locked in to particular providers, making it hard to switch or to use several services at once. A cycle in which services gain value as user bases grow limits competition, and dominant firms may use their market power to charge higher prices. The Competition and Markets Authority is therefore investigating the cloud market to assess competition and improve outcomes for UK consumers and businesses.