Signal Pampers claims 90% accuracy for AI diaper sizing

Summary

Capgemini cites the Pampers My Perfect Fit app as an example of AI making the shopping journey more intuitive and personal. The app recommends the right diaper size using a baby's birth date, weight, height, and feedback on fit. Pampers reports that its recommendations reach 90 percent accuracy. Better sizing is said to reduce discomfort and mess for parents and babies. The report places the case within a broader move toward hyper-contextualization, where AI tailors suggestions to a customer's real situation at the moment.