Trend AI deepfakes lowering the barrier to convincing disinformation

Summary

In its short-term outlook on false information, the report expects artificial intelligence to lower the barrier to producing convincing false content. Tools such as deepfakes could make plausible disinformation much easier to create, and so speed up its spread. The report explains that a rapidly changing media landscape shaped by AI and social media has already increased the circulation of false information. It also observes that algorithms favour engagement over accuracy, so posts with many likes and shares become more visible. Linking this to the chronic risk from the use of AI, the report sees AI being used to create increasingly convincing misinformation.