Signal A newspaper plans to run reviews under a dead critic's AI-generated byline

Summary

This signal concerns the London newspaper The Evening Standard, which planned to bring back its late star art critic Brian Sewell through artificial intelligence. The AI version was to review a new exhibition at The National Gallery. Sitra cites a Deadline report from September 2024. The report placed the plan alongside the paper halting its daily print run and letting journalists go. The case extends AI replicas of the dead from private grief into public, commercial authorship. Sitra includes it among signals behind an imagined future column on how technology may change our relationship with death.