Signal Brainwave readings used to close a car sale

Summary

This signal is Audi Vietnam's use of brainwave readings in marketing the Q8. The company measures prospective buyers' brain activity to help them decide whether the car is right for them. Sitra cites Audi Vietnam's promotional page from November 2024 and frames the practice as emotional validation in marketing. Neural data is used here as a sales instrument rather than for health or research. It shows neurotechnology entering everyday commerce and raises questions about consent and influence over consumer choice. Sitra includes it among signals behind an imagined future article on commonplace neurotechnology and tightening regulation.