Signal Brainwave readings used to close a car sale
Summary
A carmaker's Vietnamese arm measured prospective buyers' brain activity and fed the reading back to them as evidence about whether the vehicle suited them, using neural data as a sales instrument.
Classification
Main topicBio & Health Tech
Secondary topicsIndustry & Supply Chains
Region menusGlobal
Occurrencescope:country · geo_region:southeast_asia · country:VN
Impactscope:global
Time horizon0-3 years (2026-07-25)
Last updated2026-07-29 04:49:52
Evidence 1
- Weak Signals 2025: A Magazine from the year 2046 - the signals behind IF* magazine Sitra (the Finnish Innovation Fund) page=4;section=Weak signals related to neurotechnology and privacy 2025-06-18 accessed 2026-07-25
Part of trends 1
Directly linked issues 0
No objects.
Relation types: supports
Public id: fm-4eb550b1d560