Signal The LLM citation finding rests on 25 CPG brands and about 2.6 million citations from UK and US domains

Summary

The evidence base for McKinsey's citation figures is XEO360 data covering October 2025 to May 2026, 89,119 unique domains from the United Kingdom and the United States, aggregated across ChatGPT, Gemini, and Perplexity for 25 consumer-packaged-goods brands.

Classification

Main topicMedia & Information Ecosystem

Secondary topicsAI & Computing

Region menusGlobal

Occurrencescope:transnational

Impactscope:global

Time horizon0-3 years (2026-07-26)

Last updated2026-07-29 04:49:52

Evidence 1

State of the Consumer 2026: When tech acceleration and cost pressures collide McKinsey & Company page=8;section=Chapter 1: The new tech-driven path to purchase - How people discover and decide is changing rapidly / Exhibit 4 2026-06 accessed 2026-07-26

Part of trends 0

No objects.

Directly linked issues 1

IssueSignal dissonance: inconsistent third-party sources degrade how AI represents a brand1 trends · 2 signals

Relation types: direct_urgent

Public id: fm-b291cda03837