Signal Generative engine optimisation emerges as the successor to search engine optimisation

Summary

Generative engine optimization, known as GEO, is emerging as the successor to search engine optimization. CB Insights reports that brands are racing to make themselves visible when shoppers ask AI systems for recommendations. A cluster of more than 60 GEO startups has formed to serve this need, and the firm tracks their momentum through changes in its health scores over one year. The category includes monitoring platforms that track brand visibility and ranking across generative engines. It also includes content platforms that analyse and automatically produce copy tuned for large language models. The rise of these companies signals that marketing budgets are beginning to follow shoppers into AI interfaces.