Signal Meta unifies creator and brand tools into single Creator Marketing Hub

Summary

Meta officially launched its Creator Marketing Hub on Tuesday, September 15, 2026, unveiled at the Interactive Advertising Bureau's inaugural Global Creator Week event. The hub merges Meta's two previously separate creator marketing surfaces, Creator Marketplace and Partnership Ads Hub, into a single interface for ad partners to discover creators and activate partnership ads. New features include additional discovery filters, improved content recommendations, ad-readiness editing tools, in-hub partnership messaging, content permissions that can expire, and one-click ad creation. Meta also expanded its Creator Marketplace API, previously limited to Instagram, to cover Facebook creators, and added a messaging API allowing brands to contact creators directly. Starting September 29, brands will be able to run a creator's Instagram livestream as a partnership ad, a format previously limited to Facebook.