Signal 82% use items longer, 69% repair rather than discard, 68% actively reduce waste
Summary
McKinsey reports that most surveyed consumers say they keep items in use longer before replacing them, repair rather than discard, and actively cut waste, with the three shares at 82, 69, and 68 percent.
Classification
Main topicValues & Lifestyles
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 1
- State of the Consumer 2026: When tech acceleration and cost pressures collide McKinsey & Company page=16;section=Chapter 4: The resourceful consumer - Sustained price pressure leads to savvier spending 2026-06 accessed 2026-07-26
Part of trends 0
No objects.
Directly linked issues 1
- IssueResourcefulness acquires social prestige through buy-nothing pledges1 trends · 1 signals
Relation types: direct_urgent
Public id: fm-054bd44f0d6b