V1 Values & Lifestyles
by main topic: 137
Issues 28
Macroeconomy & Finance 6
- IssueBrand loyalty becomes conditional on perceived fairness rather than familiarity1 trends · 2 signals
- IssueCognitive friction, not discount depth, decides which promotions work1 trends · 0 signals
- IssueData, attention and now trust as successive intangible resources1 trends · 0 signals
- IssueHolding the cultural status quo is itself a choice with cost1 trends · 0 signals
- IssuePaper wealth widens wealth inequality and raises the entry barrier to asset markets1 trends · 1 signals
- IssueThe value-now consumer applies scrutiny selectively rather than pulling back uniformly1 trends · 2 signals
Industry & Supply Chains 6
- IssueAn empowered consumer makes value a moving target for brands3 trends · 0 signals
- IssueConsumption moving from basic goods to luxury goods and services1 trends · 0 signals
- IssueInnovation in creative play and leisure culture0 trends · 0 signals
- IssueNot every occasion can be healthified; some resist reformulation1 trends · 1 signals
- IssueStreaming, gaming, and social platforms become substitutes for in-person experience1 trends · 0 signals
- IssueThe four trends must be read as interacting, not as four separate agendas4 trends · 0 signals
Labor & Future of Work 4
- IssueChange fatigue from repeated cosmetic reorganizations erodes trust in further redesign1 trends · 1 signals
- IssueHuman sustainability as the measure of whether work leaves people better off1 trends · 0 signals
- IssueScenario: team sentiment and stress become live metrics on HR dashboards1 trends · 0 signals
- IssueVirtual space and the restructuring of future life0 trends · 0 signals
Resources, Food & Water 2
- IssuePlant-based diets and cultivated meat reducing disease burden1 trends · 0 signals
- IssueResourcefulness acquires social prestige through buy-nothing pledges1 trends · 1 signals
Democracy & Governance 2
- IssuePolicy area 4: value laden governance and biased systems become sources of tension2 trends · 1 signals
- IssueShifting perceptions of traditional values and declining institutional trust0 trends · 0 signals
Tech·Digital Policy 3
- IssueDigital humanism and the recovery of human-centred values0 trends · 1 signals
- IssueEmotional AI entering social infrastructure makes privacy and authenticity norms urgent1 trends · 1 signals
- IssueTrust is a precondition, not a soft variable, because the arrangements have no precedent3 trends · 1 signals
Welfare & Health 4
- IssueAI chatbots as companions and therapists1 trends · 0 signals
- IssueBehavioural overtrust becomes irreversible once AI applies physical force1 trends · 0 signals
- IssueRedefining the role of national performing arts venues amid cultural gaps1 trends · 0 signals
- IssueThe belief that suffering fuels better art collides with pressure to monetise trauma online1 trends · 1 signals
AI & Computing 1
- IssueSocial trust eroded by engagement optimisation, with AI to follow1 trends · 0 signals
Trends 26
Macroeconomy & Finance 8
- TrendFairness in pricing and policy converges with product quality as the value test12 signals
- TrendIndulgence shifts from luxury to emotional offset within disciplined budgets2 signals
- TrendLoyalty shifts from points accumulation to a two-way relationship4 signals
- TrendSmart downshifting: consumers trade down and trade up within the same basket7 signals
- TrendThe currency of trust5 signals
- TrendTrend 3: spending on meaningful experiences holds up against the instinct to cut back8 signals
- TrendTrend 4: budget coping hardens into a durable repertoire of resourceful consumption3 signals
- TrendValue expands beyond price into fairness, trust, and emotion2 signals
Industry & Supply Chains 3
- TrendAbsence of connectivity becomes a premium product10 signals
- TrendCustomers will hold your AI accountable6 signals
- TrendFamiliar consumption occasions are recast through specific health goals5 signals
Labor & Future of Work 4
- TrendAgentic AI era reorganises society around hyper-personalisation, hyper-connection and hyper-intelligence0 signals
- TrendCultural debt accumulates as AI reshapes human-to-human work12 signals
- TrendShift 8: diversity and inclusion is being refocused rather than abandoned8 signals
- TrendShift 9: leadership is redefined in human-centric, inside-out terms7 signals
Ecosystems & Biodiversity 1
- TrendRights of nature and a rising ecocentric worldview1 signals
Geopolitics & Security 1
Democracy & Governance 2
- TrendMegatrend 1: Social change and diversification of values1 signals
- TrendTrend B: Changing values and declining trust in institutions2 signals
Demographics & Migration 3
- TrendAgeing, individualising and diversifying society straining cohesion0 signals
- TrendFuture Humanity3 signals
- TrendSocial connection is entering the design brief as physical infrastructure2 signals
Welfare & Health 2
Education & Generations 1
- TrendDigital Realities3 signals
Bio & Health Tech 1
- TrendTrend E: Changes in life and space0 signals
Signals 83
Macroeconomy & Finance 12
- Signal59% notice silent downsizing and 66% would rather take an open price rise
- Signal60-62% will pay more for quality and 52-56% for a trusted brand
- Signal65% say loyalty programmes influence their switching decisions
- Signal71% say small treats help them handle financial stress
- SignalAsked what they would do with an extra $200, consumers most often said save it for a vacation
- SignalCompanies lose 30% of value in a trust breach; trust outranks price for consumers
- SignalHealth and wellness is a top splurge category for only about 8% of consumers
- SignalIndia's experience economy accelerates on rising incomes and a young urban base
- SignalReported impulse restraint fell from 71% to 54% in a single year
- SignalSecondhand buying is motivated by access to premium goods and the hunt, not only by price
- SignalSurvey: both the public and experts most want science to build a more prosperous nation
- SignalUS per capita wealth is $17.5 million in the top 1% against $9,600 in the bottom half
Industry & Supply Chains 14
- Signal65% treat delivery speed and store proximity as significant value factors
- Signal77% avoid private labels in performance-critical categories
- Signal82% use items longer, 69% repair rather than discard, 68% actively reduce waste
- SignalA cited 3x satisfaction and 2.5x retention gain for emotional design
- SignalA reissued feature phone sells out in China in two days
- SignalConcealing AI costs trust for 80%, switching for two-thirds, and a premium for half
- SignalConnectivity-free stays sold as a travel product
- SignalFive wellness segments, with maximalist optimizers at 25% of consumers and over 40% of spend
- SignalIFIC survey finds 52% of Americans actively seek functional health benefits in food
- SignalLeading restaurants revert to paper books and landlines
- SignalOrganisations hearing customer AI concerns deliver more customer value
- SignalPwC splits consumers into five archetypes led by data-driven optimisers at 20%
- SignalSixty percent of US consumers put health and wellness first among home feature drivers
- SignalValue for money leads at nearly three-quarters; personalisation trails at 58%
Labor & Future of Work 19
0-3 years 18
- Signal34% call culture a direct inhibitor of AI transformation; 65% say culture must change significantly
- Signal38% embed D&I into talent systems and 39% prioritize pay equity
- Signal42% of workers say their organization rarely evaluates AI's impact on people
- Signal80% across leaders, managers, and workers suspect colleagues use AI to look more productive
- SignalAround 40% report engagement and retention gains from D&I efforts
- SignalCultural resistance to geopolitical adaptation tracks organizational energy levels
- SignalD&I commitment holds at 83-84% in Europe and Asia-Pacific against 75% in North America
- SignalEmployees accept working with AI agents far more readily than being managed by them
- SignalGen Z leaders show a stronger appetite for daily reflection than older peers
- SignalOnly 20% of US workers feel strongly connected to their company culture
- SignalOnly 20% of leaders believe nonfinancial rewards meaningfully boost performance
- SignalReflective leaders perceive more external pressure than their peers
- SignalReflective leaders report higher confidence in adapting and clearer strategic visibility
- SignalRespondents would keep purpose and belonging but change innovation and communication norms
- SignalSatisfaction and trust top the reported results of human-centric leadership
- SignalTime pressure (47%) is the leading obstacle to psychological safety
- SignalTrust in employers fell in 2025 for the first time since 2018
- SignalTwo-thirds see AI changing culture; 88% of them call it an improvement
Ecosystems & Biodiversity 1
Geopolitics & Security 1
Democracy & Governance 5
- Signal16% scaled back D&I, but most of them paused some efforts while continuing others
- Signal45% of those who scaled back expect to restore D&I efforts within two years
- SignalEdelman 2026 Trust Barometer: 70% Distrust Those with Different Values — "Insular Trust Mindset"
- SignalLack of measurable outcomes (30%) outranks political climate (27%) as a D&I challenge
- SignalThe Effect of Perceived Race and Gender on Police Language Use: Experimental Evidence from VR Simulations
Tech·Digital Policy 5
- Signal89% want to be told when they are interacting with AI
- SignalA village votes to outlaw phone use in public space
- SignalComprehensible data explanations rank first among comfort factors
- SignalConsumers twice as concerned about AI security breaches as executives
- SignalSurvey: work-life balance, technology ethics, safety and human-technology harmony top future-society values
Demographics & Migration 2
Cities & Housing 1
Welfare & Health 6
- SignalConsumers bought in three or four wellbeing categories in a year; 69% keep two or more habits
- SignalDeath doulas offered as a paid role in Finland
- SignalEmotion AI is dated to become part of social infrastructure between 2028 and 2030
- SignalHuman composting gains ground as a burial alternative
- SignalPepsiCo sees a generational shift toward functional portfolios and clean labels
- SignalPwC traces health decisions through breakfast, commute, and supermarket in a single day
Education & Generations 4
- Signal12% of Gen Z would splurge on at-home entertainment, twice the boomer share
- SignalHalf of Gen Z seek DIY inspiration online and half buy secondhand every two to three months
- SignalLockable phone pouches sold to schools, courts and households
- SignalYounger Koreans and Japanese view each other far more favorably than older generations
AI & Computing 2
Space & Mobility 1
Digital Infrastructure & Cyber 3
Media & Information Ecosystem 5
- SignalA social media challenge to fly long-haul with no stimulation at all
- SignalAn Amsterdam community built on device-free meetings
- SignalInstructional services for recording a farewell message
- SignalSurvey: experts trust science and technology even more than the public, with distrust very low in both
- SignalTrends 2026: The Return of the Familiar — Why Societies Are Re-Anchoring Themselves
Objects with this as a secondary topic 290
Macroeconomy & Finance 34
0-3 years 25
- Signal49% buy smaller quantities and 48% substitute cheaper alternatives
- Signal62% still hunt online for deals and 62% cut non-essentials as inflation eases
- Signal74% would switch for a lower regular price and 71% for an unannounced downsizing
- Signal80% call volume discounts fair while shrinkflation is rated unfair by 64%
- Signal87 percent of high performers say they should take more technology risk, against 78 percent
- SignalA stronger loyalty programme (65%) and a better promotion (62%) rank next as switching triggers
- TrendAnxiety about declining prosperity0 signals
- SignalExperiences grew 2.6% from 2023 to 2025 against 0.8% for nonessential goods
- IssueFairness becomes a design constraint on pricing algorithms, not an afterthought1 trends · 2 signals
- TrendForce 2: value priority spreads across income segments and categories0 signals
- SignalGlobal wellness economy at US$6.8 trillion in 2024, projected at $9.8 trillion by 2029
- SignalHigh-income consumers adopt make-do habits by choice, and luxury resale goes mainstream
- SignalIKEA visitor rates rose 4.5% in store and 21% online after publicized price cuts
- TrendKorean core inflation likely to stay in the mid-to-upper 2 percent range for a prolonged period1 signals
- SignalLuxury hotels grew nearly 6% from 2023 to 2025 against about 3.5% for hotels overall
- SignalMoney-off (75%) leads a promotion hierarchy that rewards immediacy
- SignalMore than three-quarters of consumers still trade down, differently by category
- SignalOne in three leaders name short-termism as a barrier to fixing productivity stagnation
- SignalOnly 19% will pay for shopping automation outright, 22% only if bundled
- IssueShrinkflation trades short-term margin for credibility and regulatory exposure1 trends · 3 signals
- SignalThe eurozone returns to secular stagnation with flat productivity and high saving
- IssueThe experience economy splits between premium spenders and low-cost emotional substitutes1 trends · 2 signals
- SignalThe premium consumers will pay for speed is falling, to 12% for 10-minute delivery
- SignalTravel experiences grew 4.4% from 2023 to 2025 while restaurants slowed to 1.2%
- TrendWealth growth shifts from real investment to paper gains6 signals
4-10 years 6
- SignalBrookings tipping point: half the world middle class in 2018, 5.3 billion projected for 2030
- SignalChina and India projected at 66% of the world middle class by 2030
- TrendGrowing inequalities fueling discontent0 signals
- IssueInsurance: personalisation raises the trust threshold1 trends · 0 signals
- SignalMiddle class put at about 5 billion by 2030 with two thirds in Asia Pacific
- IssueRising asset values pull capital toward repurchases rather than productive investment1 trends · 0 signals
11-30 years 1
Other 2
- IssueHousehold wealth is partly a claim of citizens on themselves as taxpayers and customers1 trends · 2 signals
- IssueProlonged valuation gaps distort capital allocation and feed inequality before correcting1 trends · 1 signals
Industry & Supply Chains 38
0-3 years 33
- Signal30% buy apparel secondhand and nearly half do services themselves that they used to pay for
- Signal47% name innovation investment and a continuous-improvement culture as the top productivity unlocks
- SignalA major US retailer lets customers buy inside a chatbot through an OpenAI partnership
- SignalA quarter of India's quick commerce spend comes from Tier 2 and Tier 3 towns
- SignalAldi and Lidl force UK incumbents to rework pricing, quality, assortment, and cost base
- IssueBrands must re-earn choice in a fragmented and mediated decision landscape1 trends · 0 signals
- SignalChinese tourist arrivals in Greece up 31% in 2019
- SignalConsumers tell McKinsey private label is equal or better quality, undercutting the trade-down label
- IssueExperience investment without a chosen emotional dimension yields poor return1 trends · 0 signals
- SignalFoldable smartphones grow fast, led by China, but stay near three percent of the market
- IssueHealth and wellness cannot be addressed as a single market2 trends · 2 signals
- SignalIn store, 76% want shelf-scanning apps, 73% instant availability, 70% easy returns
- IssueInterest does not convert if the health proposition makes the consumer work too hard2 trends · 2 signals
- SignalPOP MART added a LABUBU Forest zone to its Beijing theme park in May 2026
- SignalPatagonia, Levi's, and Another Tomorrow build resale into the brand rather than around it
- IssuePrivate label hits a trust ceiling in performance-critical categories1 trends · 2 signals
- SignalPrivate-label preference fell 21 points from 65% to 44% in one year
- TrendProducts are wrapped in data, diagnostics, coaching, monitoring, and subscriptions5 signals
- SignalPwC positions proprietary product data as the guide to where demand forms next
- SignalQuality and durability lead purchase drivers at 74% in fresh produce
- TrendRetail repositions itself as the place where consumers navigate health choices2 signals
- SignalRich countries' material footprint six times that of poor countries
- IssueServing segment-specific health needs requires faster iteration than incumbents currently run1 trends · 1 signals
- SignalTarget froze 2024 prices on 1,000+ school items after a 4.8% traffic decline
- SignalThe Whole Truth Foods builds an Indian clean-label brand on upfront disclosure
- TrendTrend 5: discovery, comparison, and checkout collapse into one AI interface3 signals
- SignalTrolli runs a five-year gaming partnership and an in-person takeover at PAX East
- IssueTrust in the retail channel itself becomes part of the product1 trends · 0 signals
- SignalTwo in three trust ecommerce on price, ahead of physical stores at 53%
- SignalUlta reports 44 million loyalty members driving about 95% of sales
- SignalVRBO farm-stay listings rose 300% year over year according to Expedia's Unpack 2026
- IssueValue is judged on durability, versatility, and resale, not on price alone1 trends · 2 signals
- TrendWellness brands reposition plastic reduction as self-care rather than sacrifice2 signals
4-10 years 2
- IssueThree-track Korea-Japan cooperation in the cultural content industry0 trends · 0 signals
- IssueWhere advantage sits when information and AI are universally accessible1 trends · 0 signals
11-30 years 1
- IssueStrengthening corporate social responsibility amid volatility0 trends · 0 signals
Other 2
- SignalA cited 67% lift in customer lifetime value and 89% in engagement for loyalty redesign
- IssueGoing All-Digital1 trends · 0 signals
Labor & Future of Work 32
0-3 years 21
- Signal45% of leaders see greater employee willingness to aim higher, most in lower-pressure organizations
- Signal56% design AI for business outcomes only, 40% for business and human outcomes
- Signal61% say AI makes their job less mundane and more strategic
- Signal63% of Schneider Electric employees hold shares in the company
- IssueA perception gap between executive worry and employee tolerance1 trends · 0 signals
- SignalAllianz reframed AI adoption as a request to cut four hours of low-value work per week
- SignalCareer progression (47%) and incentives (43%) top the barriers to a high-performance culture
- IssueChoosing the interaction type is a design decision, not a default1 trends · 0 signals
- SignalDisengagement is cited as a barrier by 58% in low-ambition organizations against 31% elsewhere
- SignalEEOC sues employer over race-segregated DEI training and retaliation
- SignalEmbrace outweighs resist by at least two to one in every age band
- SignalEmployees are twice as likely to use AI when their leaders do
- TrendEmployees will want more AI - not less8 signals
- IssueEmployer benefit design covers family formation but skips midlife transition1 trends · 0 signals
- IssueHidden consequences of AI interaction types: harder residual work and worker isolation1 trends · 0 signals
- SignalHuman interaction raising loyalty jumped from 54% to 74% in customer support
- SignalRolls-Royce raised strategy clarity to 82% and performance-update reach to 88%
- TrendShift 7: the focus moves from retention to performance as the Great Attrition ends13 signals
- IssueTipping point 1: from human plus machine to human times machine4 trends · 0 signals
- SignalUS workers shift from job hopping to job hugging as quits and hiring both fall
- IssueWorkforce fear of technology is what stifles the agility adaptive strategy requires1 trends · 1 signals
4-10 years 10
- IssueAmplification through collaboration rather than efficiency through replacement1 trends · 1 signals
- IssueAs finance's scope expands, curiosity and critical thinking are named the constants1 trends · 0 signals
- TrendDifferentiation shifts from technology to the human edge0 signals
- IssueManaging teams with enhanced and unenhanced members1 trends · 0 signals
- TrendOnline and platform commerce displacing offline sales jobs in Korea2 signals
- SignalOnline shift costs Korean retail 377,000 jobs to 2033 while transport and storage grow
- IssueRaising women's labour market participation in Korea1 trends · 1 signals
- IssueRetail: talent polarises as shopping bifurcates1 trends · 0 signals
- TrendRising female labour force participation in Korea1 signals
- IssueWorkers accept rule-based robots but not adaptive ones, with displacement the stated worry1 trends · 0 signals
11-30 years 1
- IssuePolarising employment structure and widening income and asset gaps0 trends · 0 signals
Trade & Economic Security 1
Climate Change & Adaptation 3
Resources, Food & Water 8
- SignalAbout half of consumers report cutting artificial ingredients, ultra-processed food, sugar, and alcohol
- IssueConsumer acceptance, divergent international rules and scale-up costs for alternative food production1 trends · 0 signals
- SignalConsumers plan more fresh produce and supplements, less processed food and alcohol
- SignalIncredo's CEO says taste, texture, and mouth feel decide whether reformulation survives
- SignalKerry Group's CMO frames the next wave as timing protein intake through the day
- SignalNomad Foods cites ice cream as an indulgence occasion that resists sugar reduction
- IssueProducts sold as natural, clean or plant-based can themselves be ultra-processed1 trends · 0 signals
- TrendUltra-processed food backlash pushes scrutiny from ingredients to production methods2 signals
Ecosystems & Biodiversity 1
- IssueMajor progress on UK air, water and soil pollution1 trends · 0 signals
Geopolitics & Security 1
- IssueWatch point: small and middle powers with room to manoeuvre form more flexible alignments1 trends · 0 signals
Democracy & Governance 24
0-3 years 11
- Signal2025 survey of 300 experts and 1,000 citizens ranks trends by impact and uncertainty
- Signal40% globally and 48% in North America blame the sociopolitical environment for scaling back
- Signal55% back international cooperation even at national cost as UN favourability slips
- Signal92.6% of Koreans rate social conflict as serious in a January 2025 public conflict survey
- SignalFinnish citizens' initiative to add composting and water cremation to burial law
- IssueFlattening hierarchies raise the cost of reactive leadership1 trends · 1 signals
- SignalKorea fell from 23rd (full democracy) in 2020 to 32nd (flawed democracy) in 2024 in the EIU Democracy Index
- IssueKorean strength: Compressed development experience0 trends · 0 signals
- SignalLancet viewpoint counts 23 US arts prescribing programmes and Social Prescribing USA about 250 providers
- SignalLeaders clear on priorities are more optimistic and more confident in adapting
- TrendMusic becomes a named modality inside social prescribing systems in over 30 countries2 signals
4-10 years 8
- IssueDeconstructing functions risks losing stewardship and dissent1 trends · 0 signals
- IssueGovernment: trust sustained by process, not delivery alone1 trends · 0 signals
- IssueInstitutional trust is falling and historically hard to rebuild1 trends · 0 signals
- IssueNational unity, public communication and a veterans administration system1 trends · 0 signals
- TrendPolitical and social polarisation persists and trust in democratic institutions declines4 signals
- TrendPolitical polarisation deepening after the martial law and impeachment crisis0 signals
- IssueThe plan frames 2025 as the start of a new national era centred on citizens' happiness1 trends · 0 signals
- IssueWatch point: digital communities rewrite the social contract and civic attachment1 trends · 0 signals
11-30 years 3
- TrendA 'great regression' of the world order: wavering globalisation, populism and depleted civic solidarity0 signals
- IssueClaim that a stronger middle class produces trust and virtuous governance1 trends · 1 signals
- IssueParallel worlds and the erosion of national solidarity3 trends · 0 signals
Other 2
- IssueCalling Out Herd Mentality1 trends · 0 signals
- IssueNational Cognitive Potential (NCP)1 trends · 0 signals
Tech·Digital Policy 18
0-3 years 12
- Signal71% are worried about consent and transparency in generative AI data use
- Signal76% want to set hard limits before an assistant acts for them
- IssueAutomating people processes could either erase or extend inclusion gains1 trends · 0 signals
- SignalCalifornia Bill To Address Wearable Recording Devices, Including Glasses
- SignalEU AI Act introduces the first comprehensive risk-based AI regulation
- SignalExplanation raises assistant trust for two-thirds of consumers
- IssueGoverning neurodata: protection, anti-manipulation and cognitive identity before capabilities outrun rules1 trends · 1 signals
- SignalOnly 24% of leaders call ethical and compliance guidelines important to enterprise AI adoption
- IssuePermission, not capability, is the binding constraint on guided health retail2 trends · 2 signals
- IssueThe privacy paradox: the more personal the offer, the more cautious the consumer1 trends · 1 signals
- IssueThe trust contract: explain, ask, act, with human control at every step1 trends · 3 signals
- TrendTransparency and user control become the price of AI-mediated commerce2 signals
4-10 years 3
- IssueEthics, social acceptance and lagging licensing rules as bottlenecks for life-science technologies4 trends · 0 signals
- IssueKey point: ethical and security dilemmas call for action in the common good1 trends · 1 signals
- IssueMental privacy and voluntariness in enhancement adoption1 trends · 0 signals
Other 3
- IssueDistrust of big tech driving regulation and ethical alternatives1 trends · 0 signals
- IssueGenetic discrimination from routine use of biological data1 trends · 0 signals
- IssueScenario: affective nudging is regulated as a behavioral intervention1 trends · 0 signals
Demographics & Migration 8
- TrendActive seniors emerge as a core demand group and reshape the silver economy0 signals
- SignalGlobal fertility down from 3.2 births in 1990 to 2.5 in 2019
- IssueGrowth of single-person and multicultural households0 trends · 1 signals
- TrendKinship is being assembled deliberately rather than inherited6 signals
- SignalKorean fertility fell below 1.0 in 2018 after a steeper and more coercive decline than Japan's
- SignalKorean fertility remains far below replacement despite a brief rebound
- SignalPwC identifies the 'carer shopper' choosing health tools for an older relative
- SignalRecruiting relatives through social media groups
Cities & Housing 5
- SignalA Helsinki building designed so residents become friends
- IssueApplying life-history method to cities undergoing technological change1 trends · 0 signals
- IssueInfrastructure: where citizens experience state capacity directly1 trends · 0 signals
- SignalSeoul embeds pedestrian signals in the pavement
- SignalUS landlords leased more space to service tenants than to retailers in 2025
Welfare & Health 33
0-3 years 19
- Signal10.5 percent of Spaniards aged 16+ reported unwanted loneliness in 2022
- Signal57% rank health professionals among their strongest influences, inside a wider network
- SignalA cited 30% premium for healthier food sits against the report's own 3-12% premiums
- IssueA fixed employer budget moves plan choice from the employer to the individual market1 trends · 1 signals
- SignalConsumers name six recurring health goals: longevity, stress, sleep, weight, growth, appearance
- TrendCrisis lines, tour mental-health providers and industry funds expand for music workers2 signals
- SignalDaily smoking 20 percent and daily drinking 9 percent in 2020, versus 32 and 20 percent in the 1990s
- SignalExhibit 5 states the gap between stated importance of health and felt attainment
- SignalGen Z Digital Fatigue: 47% Rate Mental Health Fair or Poor; 68% Take Social Media Breaks
- SignalHealth benefits and clean ingredients hold near two-thirds across food and care
- TrendHealth shifts from episodic and institution-led to continuous and consumer-led6 signals
- SignalLoneliness reframed as a global public health problem
- SignalMen face 12 times normal mortality and 129 times overdose risk in the fortnight after release
- SignalMusiCares survey finds 11.4% of music professionals reported suicidal ideation in a year
- SignalObesity affects 16 percent of Spanish adults and children, up from 7 percent in the late 1980s
- SignalPrescription digital therapeutics enter national health systems
- SignalPwC surveyed 21,808 consumers across 27 countries for the 2026 edition
- SignalSleep is a top goal for 40% but only 32% track it, and just 56% rate their sleep well
- SignalWorkers report decreased well-being and lost role clarity as the top impacts of change
4-10 years 11
- TrendAI companionship chatbots as a response to unwanted loneliness3 signals
- IssueAn obesogenic food environment1 trends · 0 signals
- IssueContinuous life-cycle support for isolated and reclusive young people1 trends · 0 signals
- IssueGeneric wellness gives way to life-stage and physiology-specific demand1 trends · 1 signals
- TrendLifestyle-driven loss of healthy years; overweight rising1 signals
- IssueLoneliness treated as a public health policy domain1 trends · 0 signals
- IssueRebuilding the measurement of human need around decent living standards1 trends · 0 signals
- IssueReimbursement evidence, cost gaps and ethics frameworks for AI-assisted embryo selection1 trends · 0 signals
- IssueRisk that companion chatbots displace rather than complement human contact1 trends · 0 signals
- IssueState responsibility for preventing gender violence and restoring victims1 trends · 0 signals
- TrendTrend 2: health broadens into many measurable dimensions and outruns consumers' sense of progress8 signals
11-30 years 3
- IssueObesity consolidating as a structural public health challenge tied to income1 trends · 2 signals
- IssueRising threats to mental health0 trends · 1 signals
- TrendSpain's health risk factors diverging: less tobacco and alcohol, more obesity3 signals
Education & Generations 10
- IssueBuilding balanced, long-term youth exchange as the foundation of future Korea-Japan relations0 trends · 2 signals
- SignalCambridge's Youngest Black Professor Resigns Amid New Plagiarism Investigation
- IssueCognitive load theory as the design standard for immersive experience1 trends · 0 signals
- IssueDesigned friction to stop human capability eroding1 trends · 0 signals
- SignalKoreans made up two-thirds of Korea-Japan mutual visitors in 2024
- IssueSchool for Wisdom1 trends · 0 signals
- SignalSouth Korean teacher disciplined over 5-second video of disruptive students, sparking abuse-definition debate
- SignalThe four engaged archetypes skew younger, wealthier, and more data-willing
- IssueUnequal technology adoption deepening social divides and isolation1 trends · 0 signals
- TrendWidening digital education gaps and concern over children's overreliance on AI0 signals
AI & Computing 57
0-3 years 38
- Signal25% used generative AI shopping tools in 2025 and 31% intend to
- Signal28% of Gen Z use generative AI for shopping against 16% of boomers; 60% use AI overviews
- Signal50 percent expect top-stage maturity by end 2026 against 11 percent today
- Signal61% have met AI post-purchase follow-ups and 54% are satisfied
- Signal63% want hyper-personalized generative AI content, up from 58%
- Signal65% say technology has made shopping less stressful, within limits
- Signal73% say they have used a chatbot for queries, but only 57% are satisfied
- SignalA 26-point trust gap between the technology industry and AI
- IssueAI accelerates the search but health decisions still require a trusted human1 trends · 2 signals
- TrendAI chatbots becoming indispensable in daily life0 signals
- SignalAI pioneers are markedly more optimistic than non-pioneers
- SignalAbout a third in the US, UK, and Germany turn to AI first; 75% in the Middle East
- SignalAccurate in space, unreliable in time: how LLMs represent national cultural change
- SignalAffective computing is put at $88.6bn in 2024 growing to $347bn by 2029
- SignalAnthropic Reports User's 'Claude Diary' Threat to Police, Florida Woman Charged
- SignalBenefit Systems places AI at research and early diagnostics, not at the decision
- SignalChatGPT reaches 900 million weekly users as US executive orders push AI leadership
- IssueChatbot execution lags adoption and risks being read as cost-cutting2 trends · 3 signals
- SignalCultural Misalignment in Large Language Models: Detection, Measurement, and Mitigation Through Targeted Fine-Tuning
- SignalFirst-person journalism on speaking with an AI version of a dead partner
- SignalFollow the Norm: Accounting for Fine-Tuning and Prompt Effects on Model Rationales
- SignalHumans plus AI plus narrative reported at 265% of human-only creativity
- SignalInterview-built conversational replicas of the deceased
- SignalLeaders unclear on priorities are more pessimistic about AI
- TrendMacrotrend 2: AI takes emotional, embodied and socially responsive form5 signals
- SignalMind perception shapes how people judge AI companionability
- SignalMoral Advice as Interactional Negotiation: Framing, User Pressure, and Social Position in Large Language Model Conversations
- TrendOn-device AI opens an era of hyper-personalisation3 signals
- SignalOnly 18% rank AI among their top five health influences; 57% cite health professionals
- SignalParticipatory Moral AI Is Not Neutral: The Invisible Hand of Developers
- TrendPersonalization becomes the default value-creation move across the journey3 signals
- SignalReflective leaders champion AI adoption at 61% against 43% among the least reflective
- IssueS-curves are compressing and the gap between leaders and laggards widens exponentially1 trends · 0 signals
- SignalScheduled delivery of messages years after death
- SignalSignal 5: a US$265.4 billion wearable market projection sits beside a record of failed devices
- TrendThe Intelligence Age extends access from information to machine reasoning and action4 signals
- SignalWhose doctor does the AI recommend? An algorithm audit of reputation and demographic signals in large language model-assisted physician choice
- SignalWorkers who trust their AI agents are 10 times more likely to call them critical to value
4-10 years 8
- TrendAI moves from back-office enabler to front-line purchase advisor1 signals
- SignalAIx4Soccer: A Unified Platform Architecture for Football Club Management and Structured Athlete Development
- IssueChips optimised for immersion rather than for training1 trends · 0 signals
- SignalLLM Alignment Should Go Beyond Harmlessness-Helpfulness and Incorporate Human Agency
- TrendPreparation extends past agentic AI to quantum, AGI, and ASI2 signals
- TrendSmartphone competition reorganises around AI agents and AI-based interfaces1 signals
- IssueThe six macrotrends are asserted to be one convergent transformation, not six agendas6 trends · 1 signals
- SignalWho Should Be Generated? Justifying Demographic Targets in Open-Ended Generation
11-30 years 9
- SignalA Contractualist Argumentation Framework for Moral Decision-Making
- SignalAlgorithmic Gender Prediction Is Illegitimate, But Gender Imputation Can Yield Valid Measurements
- SignalAutoreflection: How Agentic Strange Loops Turn Human Culture into AI Infrastructure
- SignalEpistemic Tensions: Reframing A Visualization Co-Design through Entanglement Theory
- SignalFrom Fair Representation to Just Recognition in Generative AI
- SignalFundamental Mathematics in the Age of AI — The Residue, the Journey, and the Ecology
- SignalPhilosophical vertigo with artificial intelligence
- SignalThe Evolutionary Origin of Values: Implications for AI Alignment, Sentience and Existential Risk
- SignalWhy Do We Need Social Singularity? A Mechanism-Based Critique of Gradual Scenarios in AI Existential-Risk Discourse
Other 2
- IssueAGI and ASI are treated as directionally certain but undated1 trends · 0 signals
- IssueScenarios for the transition to a superintelligent society0 trends · 0 signals
Bio & Health Tech 9
- Signal80% use a health app or wearable, rising above 90% in the UAE and Saudi Arabia
- TrendA single treatment opens a wider pathway of behaviour, support, and spending2 signals
- SignalA supplement that changed how subjects judged unfairness
- SignalAbout 21% of US adults used smartwatches or fitness trackers by 2019
- SignalGLP-1 users track fibre, protein, and calories more and plan to spend more on health
- IssueGenetic tools becoming routine across sectors via food acceptance1 trends · 0 signals
- SignalHands-free gameplay through a consumer EEG headset
- SignalPatients increasingly ask doctors for a named GLP-1 brand
- IssueTestosterone moves from medical treatment to lifestyle optimization without a boundary1 trends · 0 signals
Energy & Climate Tech 1
Digital Infrastructure & Cyber 1
- IssueSeeing Is Feeling1 trends · 0 signals
Media & Information Ecosystem 5
- Signal34% of Gen Z say social media is decisive at the purchase stage against 16% of boomers
- SignalA single looksmaxxing forum draws six million monthly visitors as men reach 14.5% of cosmetic patients
- SignalGen Z trusts product-research sources less than boomers, including the channels it uses most
- SignalNearly half of young people wish social media had never existed, yet stay
- TrendRetreat to trusted sources as information grows unreliable0 signals