Issue AI-optimized baskets split across retailers and make real-time price parity mandatory

Summary

This issue concerns how AI agents could fragment shopping baskets across retailers. Capgemini expects consumers to rely more and more on AI to optimize purchases across several stores, possibly buying groceries from four retailers instead of one. To remain among an agent's recommendations, retailers will need competitive prices and real-time dynamic pricing. Those that adapt will keep being chosen, while those that do not risk being excluded. The report adds that as agents take over price comparison, most organizations will need a dynamic pricing strategy that protects long-term value rather than only short-term volume.