Signal A Google AI director estimates 90 percent of an enterprise needs enablement and training

Summary

Dean Bortz, director of AI go-to-market at Google, offers a view on how AI spreads inside large organizations. He expects a portion of any enterprise to start using AI tools naturally, simply out of curiosity and interest. The great majority, however, will need deliberate support, and he puts that share at 90 percent of the organization. In his view, this group requires enablement and training before it understands how the tools actually work. KPMG uses the remark to support its case for cultural change, including centers of excellence that provide training and small teams with autonomy to experiment.