Signal 52% would switch retailers for better data-protection policies
Summary
Capgemini finds a majority-adjacent 52 percent willing to change retailer for stronger data protection, which it reads as evidence that privacy policy has become a competitive variable rather than a compliance item.
Classification
Main topicTech Regulation & Digital Policy
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 1
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=43;section=Reliable tech builds loyalty - but with boundaries / Beyond reward points: Loyalty that feels like partnership 2026 accessed 2026-07-26
Part of trends 0
No objects.
Directly linked issues 1
- IssueThe privacy paradox: the more personal the offer, the more cautious the consumer1 trends · 1 signals
Relation types: direct_urgent
Public id: fm-316454f9ff50