Signal 52% would switch retailers for better data-protection policies

Summary

Capgemini finds that 52 percent of consumers would move to a different retailer if it offered better data-protection policies. The report argues that organizations putting privacy and security first are more likely to earn long-term loyalty and stand out from competitors. Consumers want confidence that their personal information is actively protected through strong policies, transparent practices, and clear consent choices. An Electrolux marketing executive quoted in the report calls respecting privacy and sensitive data the biggest immediate responsibility. Data protection thus turns from a compliance task into a factor in choosing where to shop.