Signal PwC forecasts $1 trillion of annual US health spending to shift over the next decade

Summary

PwC's analysis forecasts that 1 trillion dollars of annual healthcare spending in the US alone will shift over the next decade. The money is expected to move away from fragmented models that depend heavily on physical infrastructure. It will flow instead toward what PwC calls empowered super consumers. It will also go to care that is digital-first, proactive, and personalised. PwC presents the forecast as part of the opportunity for providers to engage consumers earlier through health occasions such as sleep, stress, and weight concerns.