Signal 82% name a nutrition purchase intent; 63% diagnostics, 60% coaching, 55% devices

Summary

PwC reports that consumer purchase intent in health spans many retail markets. Some 82 percent of respondents named at least one product they intend to buy in nutrition, supplements, and personal care. In health insights and diagnostics, the figure is 63 percent, and in coaching, programmes, and behaviour change it is 60 percent. Devices, equipment, and smart environments reach 55 percent, while lifestyle, environment, and sensory tools reach 48 percent. PwC uses this breadth to argue that retailers are well placed to connect these categories around consumers' health goals.