Signal 82% name a nutrition purchase intent; 63% diagnostics, 60% coaching, 55% devices

Summary

PwC reports purchase intent across retail categories: 82 percent of respondents named at least one product they intend to buy in nutrition, supplements, and personal care, 63 percent in health insights and diagnostics, 60 percent in coaching and behaviour change, 55 percent in devices and smart environments, and 48 percent in lifestyle and sensory tools.