Trend Retail repositions itself as the place where consumers navigate health choices

Summary

PwC argues that retail's opportunity is to become the place where consumers work through their health choices. Retailers already meet shoppers across grocery, pharmacy, beauty, personal care, wellness, electronics, digital channels, and loyalty programmes. That gives them a practical advantage through visibility across categories, frequent interactions, and data. With these assets, retailers can help consumers make sense of competing health messages and pursue several goals at once. PwC suggests approaches such as goal-based merchandising, in-store diagnostics, sleep and stress aisles, and personalised recommendations linking food, supplements, devices, and services.