Signal PwC states the sector opportunity lists are indicative examples, not a complete demand map

Summary

PwC's report includes opportunity panels for each sector, listing new products and services in which consumers expressed interest. For food and beverage, these include items such as metabolic-support and high-protein foods, sleep drinks, and sports nutrition. PwC attaches a caveat to each panel, stating that the items shown are indicative examples chosen from consumers' stated future purchase interests. They are not meant to represent a complete list of demand for each health occasion. The panels are paired with suggested moves, such as organising health around goals rather than product categories.