Trend Familiar consumption occasions are recast through specific health goals

Summary

PwC points out that food and beverage companies and retailers have long built product portfolios around consumer occasions. Familiar examples include the breakfast routine, the afternoon coffee, the after-school snack, the family dinner, and the late-night snack. As health, nutrition, and fitness culture becomes more widespread, these occasions are being reshaped by specific health goals. Breakfast, for instance, now involves choices about energy and performance. PwC says the same logic extends across food, sleep, stress, weight, appearance, athletic performance, and longevity, so companies are designing for better-informed consumers.