Signal Instagram and YouTube stay ahead of Facebook and TikTok in social commerce

Summary

Capgemini finds Instagram and YouTube holding first and second place as social commerce channels, with Facebook and TikTok behind them, a ranking unchanged across the three tracked waves.

Classification

Main topicMedia & Information Ecosystem

Secondary topicsIndustry & Supply Chains Digital Infrastructure & Cyber

Region menusGlobal

Occurrencescope:global

Impactscope:global

Time horizon0-3 years (2026-07-26)

Last updated2026-07-29 04:49:53

Evidence 1

What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=39;section=AI - The consumer's trusted guide / Social commerce remains a force to be reckoned with 2026 accessed 2026-07-26

Part of trends 1

TrendDiscovery migrates to social feeds where recommendation reads as peer speech3 signals

Directly linked issues 0

No objects.

Relation types: supports

Public id: fm-4291423fc59f