Issue Social commerce grows fastest while ranking last on price trust

Summary

This issue concerns the mismatch between the rapid growth of social commerce and its weak credibility on price. Capgemini finds that only 17 percent of consumers trust social platforms such as TikTok Shop or Instagram to give them a fair price. That puts social media at the bottom of the channels the survey asked about. The report blames fast product turnover and unclear pricing for undermining confidence. Since TikTok Shop is described as the fastest-growing retailer worldwide, whether trust improves as it scales remains an open question.