Signal Value for money leads at nearly three-quarters; personalisation trails at 58%

Summary

PwC finds that despite their evolving interest in health, consumers still care deeply about the basics. When weighing a product or service to support a health goal, value for money is the top attribute, chosen by nearly three-quarters of respondents. Cost, ease of use, and clear information about what the product is and how it works receive similarly strong responses. Personalisation, or the ability to tailor a product to individual needs, trails at 58 percent. These results are broadly consistent across regions, and PwC concludes that growth depends on making health easier to buy.