Signal Consumers trust pharmacies with health data more than supermarkets or product companies

Summary

PwC finds that consumers are more willing to share detailed health data with their pharmacy than with supermarkets or everyday product companies. Pharmacies top the ranking of trusted recipients at 36 percent, while retail and consumer goods players sit around 20 percent. From this, PwC infers that pharmacy-led retail may have a stronger role in guided health services. That role applies only where the relevant jurisdiction permits it. The finding supports the report's view that permission, rather than capability, is the key constraint on retail's health ambitions.