Signal Consumers trust pharmacies with health data more than supermarkets or product companies
Summary
PwC finds consumers more willing to share detailed health data with a pharmacy than with supermarkets or everyday product companies, and infers that pharmacy-led retail, where regulation permits it, may be better placed to offer guided health services.
Classification
Main topicTech Regulation & Digital Policy
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:53
Evidence 2
- Voice of the Consumer 2026: The rise of everyday health PwC page=18;section=What does this mean for your sector? / Consumer markets (CPG): Omnichannel retail 2026-06 accessed 2026-07-26
- Voice of the Consumer 2026: The rise of everyday health PwC page=18;section=What does this mean for your sector? / Consumer markets (CPG): Omnichannel retail 2026-06 accessed 2026-07-26
Part of trends 0
No objects.
Directly linked issues 1
- IssuePermission, not capability, is the binding constraint on guided health retail2 trends · 2 signals
Relation types: direct_urgent
Public id: fm-6e1ac6252a6a