Trend Retreat to trusted sources as information grows unreliable

Summary

In its short-term outlook, the report expects people to lean more on sources they trust as information in general becomes less reliable. Such sources include legacy news organisations as well as influencers. This outlook sits against a fall in UK citizens' trust in news from 51% in 2015 to 33% in 2023. The report explains that younger audiences increasingly get news online and on social media, where editorial standards are less rigorous. It lists greater resilience of and trust in democratic institutions and authoritative sources as a benefit of action, and records that the government gives extra funding to the BBC World Service, which delivers impartial news to 320 million people.