Signal Half of Gen Z seek DIY inspiration online and half buy secondhand every two to three months

Summary

McKinsey finds that young consumers are at the forefront of resourceful spending habits. Half of Gen Z respondents say they actively look online for do-it-yourself ideas. Much of that inspiration comes from influencers who specialise in making money go further. Half of Gen Z also say they buy something secondhand every two to three months. The report adds that their motives are not purely about saving money, as they also value unusual finds and the search itself. These patterns suggest that social platforms play a significant role in spreading frugal practices among the young.