Signal Half of Gen Z seek DIY inspiration online and half buy secondhand every two to three months
Summary
McKinsey reports half of Gen Z consumers actively looking online for do-it-yourself inspiration, particularly from budget-stretching influencers, and half buying secondhand every two to three months.
Classification
Main topicValues & Lifestyles
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:53
Evidence 1
- State of the Consumer 2026: When tech acceleration and cost pressures collide McKinsey & Company page=16;section=Chapter 4: The resourceful consumer - Sustained price pressure leads to savvier spending 2026-06 accessed 2026-07-26
Part of trends 1
Directly linked issues 0
No objects.
Relation types: supports
Public id: fm-7b6fe9460576