Signal 88% of marketers are said to use emotion AI daily and CX monitoring to take over 31% of demand

Summary

NTT DATA cites industry statistics from Electro IQ to show how widely emotion AI is already used in business. In 2025, the technology is described as core to marketing, with 88 percent of marketers reportedly using it in their daily work. Customer experience monitoring is identified as the leading application area for emotion AI. That use alone is said to account for more than 31 percent of total demand. The report counts these figures among its enterprise adoption signals for embodied agency and emotions. They suggest emotion AI has moved from experimentation into routine commercial practice, especially in marketing and service.