Signal Roughly four in five consumers are buyers or interested in nutrition and personal care

Summary

PwC's data shows that consumer interest is already broadest in nutrition, supplements, and personal care products. In this area, roughly four in five consumers are either qualified buyers or interested but not yet qualified. Qualified buyers, who have bought something similar or are very keen to purchase, make up 57 percent. A further 26 percent show interest but need more information or are not yet ready to buy. PwC stresses, however, that demand extends well beyond the wellness aisle into services wrapped around products.