Trend Products are wrapped in data, diagnostics, coaching, monitoring, and subscriptions

Summary

PwC finds that consumers still care most about value, convenience, and clear information when buying health products. At the same time, they show growing interest in products that come bundled with data, diagnostics, coaching, monitoring, subscriptions, and care. A few years ago, wellness interest might have meant buying yoga mats, athleisure, or vitamins. Today it is just as likely to take the form of a ring that tracks sleep, an app that coaches exercise, or a watch monitoring heart rate and blood pressure. With better sensors, apps, and subscription models, the report argues, products can become platforms for monitoring, guidance, and improvement.