Trend Products are wrapped in data, diagnostics, coaching, monitoring, and subscriptions
Summary
PwC's second headline: the basics of value, convenience, and clear information still decide purchases, but the same consumers now show appetite for propositions in which the product is surrounded by data, diagnostics, coaching, monitoring, subscription, and care.
Classification
Main topicIndustry & Supply Chains
Region menusGlobal
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 2
- Voice of the Consumer 2026: The rise of everyday health PwC page=1;section=The takeaways 2026-06 accessed 2026-07-26
- Voice of the Consumer 2026: The rise of everyday health PwC page=5;section=Where is demand forming next? 2026-06 accessed 2026-07-26
Observed signals 5
- SignalClaims move from 'better for you' to named outcomes in energy, sleep, mood, gut, metabolism
- SignalInterest reaches 63% for health insights and diagnostics, 60% coaching, 54% devices
- SignalLifestyle and sensory tools draw 48% interest; devices and smart environments 55%
- SignalPwC's separate healthy living research finds demand for health-friendly homes and at-home tracking
- SignalRoughly four in five consumers are buyers or interested in nutrition and personal care
Part of issues 2
- IssueHealth and wellness cannot be addressed as a single market2 trends · 2 signals
- IssueInterest does not convert if the health proposition makes the consumer work too hard2 trends · 2 signals
Relation types: constitutes · supports
Public id: fm-50954baf7c20