Signal PwC's Global Health Report names prevention, prediction, decentralisation, and outcomes

Summary

PwC draws on its own Global Health Report to describe the direction in which healthcare providers are moving. That report frames the change as a shift toward prevention, prediction, decentralisation, and measurable outcomes. The framing sits within PwC's wider argument that providers are moving from reactive care to proactive and personalised models. AI, data, and digital tools are increasingly embedded in care pathways as part of this shift. Consumer health occasions, such as concerns about sleep, stress, or weight, give providers chances to engage people earlier along these lines.