Signal Kenya Regulator Imposes Conditions on Asahi's $2.3 Billion Acquisition of Diageo's EABL

Summary

Kenya's Competition Authority approved Asahi Group's acquisition of Diageo's East African Breweries. The deal is worth 2.3 billion dollars. The approval came with strict conditions attached. Retailers will be required to allocate refrigeration shelf space to non-EABL brands as well. The regulator also required 115 million dollars to be ring-fenced to resolve third-party disputes arising from the deal. Local rival brewers expressed cautious optimism about the conditions.