Signal 67 percent say ineffective forecasting hampers response to market and technology shocks

Summary

KPMG finds that 67 percent of technology executives say ineffective forecasting limits their ability to respond to market shocks and technology shifts. The report argues that adaptability improves when organizations use real-time data and external intelligence for forecasting and scenario planning. Data-powered forecasting has accordingly risen among the data priorities executives name. High performers are more active here, with 59 percent planning to improve data flows and infrastructure to support scenario planning, against 41 percent of the rest. The report also points to technologies such as digital twins as a way to simulate environments and model scenarios for better decisions.