Signal China mandates AI content watermarks while the EU AI Act mandates interaction notice

Summary

Capgemini observes that regulators are recognizing the need for explicit transparency about AI-generated content. A Chinese law from 2025 requires visible labels and hidden watermarks on AI-created media, covering chatbots and synthetic video. The European Union's AI Act takes a different route, obliging providers to tell users when they are interacting with AI content. Both approaches answer the same public demand for disclosure. In Capgemini's survey, 67 percent of consumers want brands to flag AI-generated advertising, which aligns with these rules.