Issue The trust contract: explain, ask, act, with human control at every step
Summary
This issue brings together Capgemini's findings on control, explanation, privacy, and labelling into one condition for consumer AI. Some 76 percent want strict limits before an assistant acts, 66 to 69 percent trust AI more when explanations are clear, and 71 percent are extremely worried about unclear consent and data misuse. A further 67 percent want AI-generated ads and content labelled. The report calls the combined result a trust contract in which AI explains, asks, and then acts, with human control throughout. It recommends showing a plain-language rationale and securing one-tap approval or respecting preset guardrails before any AI-initiated step.
Classification
Main topicTech·Digital Policy
Region menusGlobal
Impactscope:global
Time horizon0-3 years (2026-07-26)
Published2026
Last updated2026-09-30 12:56 KST
Evidence 1
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=58;section=What should CPR organizations do differently? / Ensure responsible AI use to build long-term trust 2026 accessed 2026-07-26
Constituent trends 1
Directly linked signals 3
Relation types: constitutes · direct_urgent
Public id: fm-586720f86b9f
