Signal Sleep is a top goal for 40% but only 32% track it, and just 56% rate their sleep well

Summary

PwC singles out sleep as a revealing example of the gap between health intentions and actions. Some 40 percent of consumers name improving sleep as one of their top health goals. Only 56 percent rate their current sleep as good or excellent, suggesting widespread dissatisfaction. Yet just 32 percent regularly track their sleep and make efforts to improve it. PwC sees this gap as room for products and services ranging from wearables and supplements to smart environments, pharmacy advice, and clinical support.