Signal Sleep is a top goal for 40% but only 32% track it, and just 56% rate their sleep well
Summary
PwC highlights sleep as the clearest gap between intention and action: 40 percent name improving sleep as a top health goal and only 56 percent rate their current sleep as good or excellent, yet just 32 percent frequently track sleep and work at improving it.
Classification
Main topicWelfare & Health
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 2
- Voice of the Consumer 2026: The rise of everyday health PwC page=4;section=When health becomes an occasion 2026-06 accessed 2026-07-26
- Voice of the Consumer 2026: The rise of everyday health PwC page=4;section=When health becomes an occasion 2026-06 accessed 2026-07-26
Part of trends 0
No objects.
Directly linked issues 1
- IssueThe gap between health goals and health behaviour is read as commercial headroom1 trends · 1 signals
Relation types: direct_urgent
Public id: fm-d898b3fdbc10