Issue Ownership gives way to orchestration when intelligence is abundant

Summary

This issue argues that when intelligence becomes plentiful, advantage comes from coordinating capability rather than owning it. EY contrasts today with a century ago, when labor entered through factory gates and capital sat in the machines on the shop floor. Now a single workflow may combine an employee in Hong Kong, a contractor in Buenos Aires, a cloud-hosted model and an AI agent trained overnight. In this setting, value depends on how capability is orchestrated, not where it is located. Advantage therefore comes from clarity of purpose, meaning knowing where a firm adds value, what it must own and where it should partner. EY stresses that such orchestrated models are still nascent and that today's practices will look basic within a few years.