Signal Social platform purchasing rose from 24% to 35% in two years
Summary
Capgemini's tracking series shows the share of consumers who have bought a product through a social media platform rising from 24 percent in November 2023 to 32 percent in November 2024 and 35 percent in October 2025.
Classification
Main topicMedia & Information Ecosystem
Secondary topicsIndustry & Supply Chains
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:53
Evidence 1
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=37;section=AI - The consumer's trusted guide / Social commerce remains a force to be reckoned with 2026 accessed 2026-07-26
Part of trends 1
Directly linked issues 0
No objects.
Relation types: supports
Public id: fm-e6f7751c7a87