Signal Social platform purchasing rose from 24% to 35% in two years

Summary

Capgemini's tracking survey shows a steady rise in purchases made through social media. In November 2023, 24 percent of consumers said they had bought a product via a social platform. The share rose to 32 percent in November 2024 and to 35 percent in October 2025. The report describes social commerce as a blend of social media and ecommerce that makes shopping more interactive and emotionally engaging for digital natives. The growth continues even though social platforms rank lowest on trust in fair pricing.