Signal GLP-1 users track fibre, protein, and calories more and plan to spend more on health

Summary

PwC's research shows that GLP-1 users are more engaged in managing their health than non-users. They are more likely to monitor their intake of fibre, protein, and calories. They are also more likely to practise intermittent fasting or time-restricted eating. Looking ahead, GLP-1 users plan to scrutinise nutrition and food labels more closely and to exercise more. They also expect to raise their overall spending on health and wellness, personal style and appearance, and food, which shows why the pathways around these treatments matter commercially.