Signal France requires two-month shelf notices on downsized products

Summary

Capgemini describes France as an example of mandated transparency on shrinkflation. The supermarket chain Carrefour has added labels warning shoppers when a product has become smaller while its price has gone up. The French government already obliges retailers to tell consumers when products shrink without a price reduction. Notices must stay on display for two months on downsized items whose unit price has risen. The report recommends that brands openly communicate any change in pack size or quality, using shrinkflation flags and unit-price callouts in store and in apps.