Signal VRBO farm-stay listings rose 300% year over year according to Expedia's Unpack 2026

Summary

The initiative reports a 300% year-over-year rise in VRBO listings mentioning farm stays, drawn from Expedia Group's Unpack 2026 travel trends report, and adds that UN Tourism identifies rural and nature-based travel as one of the fastest-growing global tourism segments.

Classification

Main topicIndustry & Supply Chains

Secondary topicsResources, Food & Water Values & Lifestyles

Region menusGlobal

Occurrencescope:global

Impactscope:global

Time horizon0-3 years (2026-07-26)

Last updated2026-07-29 04:49:52

Evidence 1

Initiative Trends 2026: Collective Intelligence and Foresight from Global Wellness Leaders Global Wellness Institute page=108;section=Wellness Communities & Real Estate Initiative Trends / TREND 2: Land First - When the Site Becomes the Strategy 2026-05 accessed 2026-07-26

Part of trends 1

TrendDevelopers are designing projects around the land's ecology instead of clearing it first2 signals

Directly linked issues 0

No objects.

Relation types: supports

Public id: fm-fb45d09712ad