Signal Hallyu influence coefficients for 2024: food 17.4%, cosmetics 17.1% and tourism 13.9%

Summary

The plan quantifies the spillover of Korean culture into other industries with what it calls Hallyu influence coefficients. The coefficient measures the degree to which the Korean Wave affects exports in a given field. For 2024 the plan cites values of 17.4 percent for food products, 17.1 percent for cosmetics and 13.9 percent for tourism. The figures are attributed to the Korea Foundation for International Cultural Exchange. The plan uses them to support its claim that Korean culture generates positive external effects well beyond the content industry itself.