Trend Korean culture gains international recognition and spills over into consumer goods and tourism

Summary

The plan observes that Korean music, film and drama have become popular worldwide. It cites a Nobel Prize in Literature and Tony Awards as signs that Korean culture is gaining international recognition and influence. According to the plan, the Korean Wave has boosted exports of consumer goods such as food and beauty products and has increased inbound tourism. It describes these effects as positive spillovers from culture into other industries and fields. The plan treats this expanding reach as the foundation on which it builds its goal of becoming a cultural power.