Signal PwC splits consumers into five archetypes led by data-driven optimisers at 20%

Summary

PwC segments global consumers into five proprietary archetypes by their interest in future wellness products: data-driven optimisers at 20 percent, value-seeking optimisers at 17 percent, social wellness seekers at 14 percent, holistic harmonisers at 13 percent, and low-engagement consumers at 35 percent.