Signal Lush claims 14,000 tonnes of plastic and 180 million bottles avoided since 2005

Summary

Capgemini cites Lush as a leader in making sustainability part of the value equation. The cosmetics retailer has brought packaging-free products and circular take-back schemes into the mainstream. The company reports that these practices have avoided roughly 14,000 tonnes of plastic since 2005. It also claims about 180 million bottles were never produced as a result. The report argues that Lush has turned low waste into a signal of value and made principled indulgence normal at scale.