Trend Indulgence shifts from luxury to emotional offset within disciplined budgets
Summary
Capgemini describes small treats being reclassified by consumers from luxury to coping mechanism, an emotional offset that balances prudence with moments of pleasure, and reports the pattern strongest among Millennials and Generation Z.
Classification
Main topicValues & Lifestyles
Region menusGlobal
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 2
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=26;section=Careful spending meets intentional indulgence / Indulgence is the new emotional buffer 2026 accessed 2026-07-26
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=26;section=Careful spending meets intentional indulgence / Indulgence is the new emotional buffer 2026 accessed 2026-07-26
Observed signals 2
Part of issues 0
No objects.
Relation types: supports
Public id: fm-aa5d8d832733