Signal Amazon Grocery consolidates private label with 1,000+ items under $5

Summary

Amazon has merged its separate grocery private labels into one brand called Amazon Grocery. The new line offers more than 1,000 everyday essentials, each priced under five dollars. Capgemini reports that private-label sales grew 15 percent in 2024 compared with the year before. The report cites this as an example of retailers responding to inflation-weary shoppers. It argues that store brands have become a structural way for consumers to protect themselves against rising prices, rather than a temporary fallback.