Trend Fairness in pricing and policy converges with product quality as the value test
Summary
Capgemini's first chapter thesis: value is being redefined as the point where fairness in pricing, policies, and treatment meets product and service quality, and the report treats that convergence as what turns transactions into durable relationships.
Classification
Main topicValues & Lifestyles
Region menusGlobal
Impactscope:global
Time horizon4-10 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 1
- What matters to today's consumer 2026: How AI is transforming value perception Capgemini Research Institute page=9;section=Value redefined: where fairness and quality intersect 2026 accessed 2026-07-26
Observed signals 12
- Signal62% still hunt online for deals and 62% cut non-essentials as inflation eases
- Signal65% treat delivery speed and store proximity as significant value factors
- Signal80% call volume discounts fair while shrinkflation is rated unfair by 64%
- SignalA quarter of India's quick commerce spend comes from Tier 2 and Tier 3 towns
- SignalAmazon Grocery consolidates private label with 1,000+ items under $5
- SignalHealth benefits and clean ingredients hold near two-thirds across food and care
- SignalIKEA visitor rates rose 4.5% in store and 21% online after publicized price cuts
- SignalPepsiCo sees a generational shift toward functional portfolios and clean labels
- SignalQuality and durability lead purchase drivers at 74% in fresh produce
- SignalTarget froze 2024 prices on 1,000+ school items after a 4.8% traffic decline
- SignalThe Whole Truth Foods builds an Indian clean-label brand on upfront disclosure
- SignalThe premium consumers will pay for speed is falling, to 12% for 10-minute delivery
Part of issues 3
- IssueAn empowered consumer makes value a moving target for brands3 trends · 1 signals
- IssueShrinkflation trades short-term margin for credibility and regulatory exposure1 trends · 3 signals
- IssueTrust in the retail channel itself becomes part of the product1 trends · 0 signals
Relation types: constitutes · supports
Public id: fm-51ec05c9ab39