Signal Lifestyle and sensory tools draw 48% interest; devices and smart environments 55%

Summary

PwC sees the opportunity for household and personal care companies where health, environment, beauty, and self-confidence meet. Consumers show meaningful interest in products, and increasingly in service-led offerings, that shape the physical environment around them. Lifestyle, environment, and sensory tools attract combined interest of 48 percent. Devices, equipment, and smart environments reach 55 percent. PwC suggests these companies can move beyond products into environments that support sleep, recovery, prevention, and daily wellbeing.