Signal 28% of Gen Z use generative AI for shopping against 16% of boomers; 60% use AI overviews
Summary
McKinsey reports that 28 percent of Gen Z consumers already use generative AI tools for shopping against 16 percent of baby boomers, and 60 percent regularly use the AI summary at the top of traditional search results against 29 percent of boomers.
Classification
Main topicAI & Computing
Region menusGlobal
Occurrencescope:global
Impactscope:global
Time horizon0-3 years (2026-07-26)
Last updated2026-07-29 04:49:52
Evidence 2
- State of the Consumer 2026: When tech acceleration and cost pressures collide McKinsey & Company page=4;section=Chapter 1: The new tech-driven path to purchase - How people discover and decide is changing rapidly 2026-06 accessed 2026-07-26
- State of the Consumer 2026: When tech acceleration and cost pressures collide McKinsey & Company page=5;section=Chapter 1: The new tech-driven path to purchase - How people discover and decide is changing rapidly / Exhibit 1 2026-06 accessed 2026-07-26
Part of trends 1
Directly linked issues 0
No objects.
Relation types: supports
Public id: fm-418caea5a179